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We’re just starting to introduce ourselves to some larger retailers. Know your target, its surroundings, and beyond. PUR has a campaign that caught my attention called "Kick Aspartame." Now that we have a significant distribution pipeline, we are focusing on innovation so we can deliver other great products to retailers and customers. If you’re not an Amazon Prime member, you can score this same deal and it will ship w/ a qualifying $25 order. Head to your local store and score free gum! Know how to properly operate your gun. No one should feel left out! Others suggest the decline in smoking might be a factor, since fewer people are using gum to try to cover up smoker’s breath. Pur Gum - Aspartame free gum! For a wide assortment of PUR visit Target.com today. With PUR Gum, he says he is taking the lessons learned from his earlier ventures to build a growth strategy that’s sensible, sustainable and doesn’t get ahead of itself. AWe started small. Comes in different flavors such as cool mint, peppermint, spearmint, wintergreen, pomegranate … Toronto-based Pur Gum, which makes gum with a natural non-sugar sweetener and no chemicals, has seen “tremendous growth in our category,” founder Jay Klein said. PROFIT and Canadian Business ranked The PUR Company No. Each pack of gum will be just $0.24! The big players have been spending 100 years doing what they do best and they do a great job of it. Xylitol is one of the lowest sweeteners on the glycemic index. Thanks to the humbling feedback from our consumers, we launched PUR Mints in 2015, and to this day continue to Kick Aspartame® all over the world. We managed by using shared resources from our other business. There once was a little boy with big dreams! While mainstream chewing gum products may be losing their grasp on consumers, some niche markets are booming. Founder & CEO, Jay Klein, faced the fire on CBC’s Dragons’ Den when he pitched PUR’s “Kick Aspartame” movement to a panel of 5 investors. i love trident! The #1 selling Aspartame-free gum and mints worldwide. I learned some hard lessons with the first go. How to eat clean while on vacation. i always chew a piece before i go to the dentist. Fresh deals can be found on Amazon every day!. Overstock. $45.36 $ 45. Hop on over to Amazon where you can score this Pur Gum 55-Count Bag in Chocolate Mint for just $2.32 shipped when you clip the $1 off coupon and opt to Subscribe & Save!. Now, we are in 10,000 stores in 20 countries, and a pretty significant distribution pipeline. A We started small. Treat all guns as if they are loaded. In-depth reporting on the innovation economy from The Logic, brought to you in partnership with the Financial Post. Jump on over to Amazon where you can grab this very highly rated PUR Spearmint 55-Piece 100% Xylitol Chewing Gum for only $2.05 shipped when you opt to Subscribe & Save at checkout!. Sign up to receive the daily top stories from the Financial Post, a division of Postmedia Network Inc. A welcome email is on its way. Mr. Klein said specialty and health foods – including his gum – are the only categories generating any significant growth in the grocery market. With PUR Gum, he says he is taking the lessons learned from his earlier ventures to build a growth strategy that’s sensible, sustainable and doesn’t get ahead of itself. But we didn’t understand how the logistics side worked. Euromonitor’s Mr. Koerten said some niche products in the gum market will do very well “if they can hit on a consumer trend and innovate a bit.”. PÜR has become the leading chewing gum in the health food market worldwide and the company is set to hit $10-million in revenue for 2013. We were simply focused on traction and building loyalty. I didn’t want to go to law school so I made a deal with my mom that I could have one year to make it on my own or agree to go back to study law. Pur had a big breakthrough a year ago when it managed to get giant food retailer Loblaw Cos. Ltd. to carry the product. Before founding this newest venture in 2010, he learned that big sales numbers don’t necessarily translate into success if the infrastructure isn’t in place to support growth. There’s always that temptation. Get it as soon as Mon, Jan 25. I learned some hard lessons with the first go. Right now, Pur Aspartame-Free gum is on sale 2/$2.00. That’s not always easy because patience is something I don’t possess personally. The big players have been spending 100 years doing what they do best and they do a great job of it. We disciplined ourselves to not chase the big things. Categories Log in Join for free. 10 overall on the 28th annual PROFIT 500 list, which recognizes Canadian businesses by their five-year revenue growth. Up to 50% Off With Target's Best Coupons, Offers & Promo Codes. Use this $2.00 off snap offer to get it for free! Buy 2 Pur Gum, 9 ct $0.99 With In-Ad Please try again. With a great product and a focus on customer service, we went door-to door, “running for mayor”, to spread the word about kicking aspartame with PUR Gum. Buy two packs of gum and submit for a $1.50 Snap credit. So I set an internal challenge to see if we could develop a fictitious product and figure out how we would develop it on the marketing side. It also comes in a variety of flavors to fit everyone’s taste. Guns and ammunition should be stored separately. Q How did you get to $10-million in sales? But we didn’t believe in forcing extra product on retailers. QHow did you get to $10-million in sales? Lowering those barriers gave us an edge and we ended up establishing a repetitive ordering pattern. We used the same strategy — going to the little stores in the urban areas one at a time. © 2017 - The Pur Company Inc. - All Rights Reserved. Big sales numbers are attractive, but they can be catastrophic if you don’t have the right infrastructure. We believe in providing the highest quality products and the best level of service for our consumers, partners, family and friends! But the question was, how could we do it in a way that it tasted good and was high quality? We were able to sell into mainstream retailers, big grocery chains, Walmart and gas stations. 365 Bloor Street East, Toronto, Ontario, M4W 3L4. We had a couple of thousand stores by the end of the year and hired new people; and doubled again in 2012. “It was a tremendous compliment for our business and the health food industry” says Klein. - Pina Mizza, Registered Dental Hygienist. The brand was called Bonus and contained super ingredients such as green tea and cranberry extracts and other energy ingredients. Marketer turned chewing gum maker PÜR Gum shares its bite-sized growth strategy, tap here to see other videos from our team. FREE Shipping by Amazon. It also projects that gum sales will continue dropping in this country at about 1 per cent a year for the next half decade. “When I was young, we lived on that stuff,” while now the “social norm” is shifting – not dramatically, but enough for the market in North America to be stagnating, he said. That led to being over-inventoried. “Life cycles vary across geographic regions. Buy PUR gum and mints now! But we were able to establish proof of concept and distribution. As my marketing company grew, I saw a significant expansion in consumers desire for functional foods, like protein and granola bars. walmart, walgreens, k mart, target, food lion, bi-lo, piggly wiggly, the super market, etc. PUR 100% Xylitol Chewing Gum, Sugarless Variety Bulk, Sugar free & Aspartame Free, Keto Friendly Gift - Gourmet Gum, Relieves Dry Mouth - Pure Natural Flavored Candy, 9 Pieces per Pack (Pack of 8) While mainstream chewing gum products may be losing their grasp on consumers, some niche markets are booming. High quality ingredients sourced from Europe. And we will keep on pursuing slow, steady growth. Euromonitor has many theories, ranging from a shift to “power mint” breath fresheners, growing concern over disposal of used gum and the wide range of alternatives for young people to spend their money on. AEven though we saw pretty good growth in the first summer, they weren’t big numbers. PUR has become the leading chewing gum in the health food market worldwide and the company is set to hit $10-million in revenue for 2013. As my marketing company grew, I saw a significant expansion in consumers desire for functional foods, like protein and granola bars. A In 2007, I started an advertising and marketing firm out of university. Read more about cookies here. A healthy lifestyle begins with making healthier choices, like removing artificial sweeteners and flavors from your everyday products! PUR has become the leading chewing gum in the health food market worldwide and the company is set to hit $10-million in revenue for 2013. Remove artificial when you can...Nothing is too small, not even your choice in gum! A decline in sales has forced the company to reorganize its operations, and production will be shifted to a Georgia plant, said Wrigley, a subsidiary of Mars Inc. Chewing gum sales in Canada declined by 2 per cent for the third year in a row in 2014, according to Euromonitor International Ltd., a London-based market research firm that closely follows the chewing gum market. Now as we move into Loblaws and Shoppers, we get it. Lowering those barriers gave us an edge and we ended up establishing a repetitive ordering pattern. But we were able to establish proof of concept and distribution. We have enabled email notifications—you will now receive an email if you receive a reply to your comment, there is an update to a comment thread you follow or if a user you follow comments. Thanks to a delicious product with great branding, Klein landed the first million-dollar deal in the show’s 9 season history. But I know that’s what makes it work. Find out the box labeled "Enter promo code/gift voucher" or "Enter discount code/gift voucher" to redeem you code and finish the order. I need to have more of these. PUR is an excellent and healthy alternative to regular gum and mints! We’re just starting to introduce ourselves to some larger retailers. PROFIT and Canadian Business ranked The PUR Company No. Glassdoor gives you an inside look at what it's like to work at The PUR Company , including salaries, reviews, office photos, and more. Big sales numbers are attractive, but they can be catastrophic if you don’t have the right infrastructure. I need to have more of these. This advertisement has not loaded yet, but your article continues below. Tic Tac 1oz, Wrigley’s 5 or Mentos 15pc, Pur 9pc, Stride 14pc, 2/$2.00 50¢/2 5 gum 15pc RP 7-26 (exp. More Buying Choices $44.76 (6 new offers) Related searches. We used the same strategy — going to the little stores in the urban areas one at a time. Head to your local store and score free gum! $14.23. Pur Gum December 2012 – August 2014 1 year 9 months. "It's the cleanest gum on the market," said Jay Klein, company president. Visit our Community Guidelines for more information and details on how to adjust your email settings. It was a really steep ride up and a quick fizzle — and a very expensive learning experience. Q What do you feel are the keys to your growth success this time around? Additionally, PUR gum is vegan and free of aspartame made using natural sweeteners. If you don't see it please check your junk folder. Retailers liked it. The one subsegment that is a bit stronger than the overall category is sugar-free gum, which is expected to show modest growth in both Canada and the United States over the next few years. and i'm sure there are other gums w/ xylitol in it. I didn’t know about forecasting and inventory management, so we kept buying product to accommodate what we thought other people’s forecasts were. It is sweetened by xylitol, so it is completely safe to use for all gum aficionados. 1. I can feel the sun beating down! This website uses cookies to personalize your content (including ads), and allows us to analyze our traffic. So we spent a year working with a manufacturer in Switzerland to develop a product that addressed the growing number of consumers with dietary sensitivities. There’s always that temptation. This is a great gum if you are particularly concerned about the ingredients list. That was when we put the foot on the gas. The big thing is we really stuck to our plan. With a growing number of dietary restrictions and health-conscious consumers, our small yet passionate team set out to create products that everyone could safely consume, enjoy and share! Use this $2.00 off snap offer to get it for free! With a growing number of health-conscious consumers and dietary restrictions, we ensure anything PUR is made just for you. © 2021 Financial Post, a division of Postmedia Network Inc. All rights reserved. AThe branding of the product looked good. “Companies become a part of the PROFIT 500 through innovative thinking, smart strategy and sheer grit,” says James Cowan, editor-in-chief of PROFIT and Canadian Business. We were strong in branding, sales and marketing, so the product was successful from the beginning. Submit a Coupon. It's important that we make smart small decisions when it comes to what we put in our body. #4 PUR Gum Aspartame Free. For Jay Klein, chief executive and founder of Toronto-based PÜR Gum, getting traction on a new idea didn’t happen right out of the gate. I’ve also learned how important it is to surround myself with a team of people with the right expertise. They're really good, mojito lime mints! Now, we are in 10,000 stores in 20 countries, and a pretty significant distribution pipeline. In 2011, we introduced product into the U.S. through trade shows and other events. 36. And gum sales are expected to drop another 11 per cent over the next five years. Buy 2 PUR Aspartame-free gum 2/$2.00 10 overall on the 28th annual PROFIT 500 list, Reflecting on PUR’s success, Klein encourages others who want to follow the same path. Related Topics By the end of the first month [May] we had 33 local health food store customers as a base. But I know that’s what makes it work. Discounts average $11 off with a pur gum promo code or coupon. By the end of the first month [May] we had 33 local health food store customers as a base. Procter & Gamble Co. is divesting its Pur water-purification brand, but is retaining -- and puts its corporate brand on -- the philanthropic part of the business. The next issue of Top Stories Newsletter will soon be in your inbox. Founder & CEO, Jay Klein, faced the fire on CBC’s Dragons’ Den when he pitched PUR’s “Kick Aspartame” movement to a panel of 5 investors. By the end of July we were in 174 stores in Southern Ontario. By the end of the year we had 600 accounts in the specialty retail market. PÜR has become the leading chewing gum in the health food market worldwide and the company is set to hit $10-million in revenue for 2013. With PÜR Gum, Jay Klein says he is taking the lessons learned from his earlier ventures to build a growth strategy that’s sensible, sustainable and doesn’t get ahead of itself. We didn’t force minimum quantities. Q What was your next step after you ended that project? We were strong in branding, sales and marketing, so the product was successful from the beginning. With these, they're aspartame free, no sugar, diabetic gluten, friendly, dietary sensitives - these are made for you, non-GMO. Euromonitor senior analyst Jared Koerten said the issue is mainly demographic. Unauthorized distribution, transmission or republication strictly prohibited. Toronto-based PUR Gum, which makes gum with a natural non-sugar sweetener and no chemicals, has seen tremendous growth in [their] category. We will continue to hire great people that have the talent, vision and skill sets that can help us grow. A We looked at it as an opportunity to create a new reason for consumers to chew gum. We just have to stay focused on what we do best. A We looked at it as an opportunity to create a new reason for consumers to chew gum. Now that we have a significant distribution pipeline, we are focusing on innovation so we can deliver other great products to retailers and customers. We stayed focused on sticking to the basics we started with and expanded across the country. Amazon Prime Members! Selling candy out of his backpack sparked an early entrepreneurial spirit that would soon become a global business putting smiles on people’s faces all over the world. Assembly Line Worker F & P Manufacturing Inc. June 2008 – September 2008 4 months. Store your gun safely and securely to prevent unauthorized use. We introduced PÜR Gum in 2010. “That millennial generation hasn’t really picked up gum as much as previous generations.” They see it as unprofessional to chew gum in the workplace, he said, and over all, “their general snacking habits are very different.”. By then we had the sales data to show them. Please check your email to confirm your subscription ( don't forget your spam ). Xylitol helps decrease the risk of cavities and helps stimulate saliva! ", Let's make this official! 10-25) PUR Aspartame-free gum $2.00/2 Snap rebate here. It had to be free of allergend, gluten-, nut, soy and dairy, and be vegan. The PUR gum is aspartame free, completely made from xylitol, making it safe for people on a ketogenic diet, that are diabetic or diagnosed with celiac disease. But we didn’t believe in forcing extra product on retailers. • Always assume that a … Sale. We went from store to store with sales of $50 to $100 at a time and made sure store owners, staff and customers understood what our product was all about. 6. But we didn’t understand how the logistics side worked. 12 pur gum coupons now on RetailMeNot. trident gum has xylitol. We were simply focused on traction and building loyalty. For consumers in those countries, it has appeal because it is seen as “North American and different.”, It is a classic situation where a product is in a different part of its life cycle in different parts of the world, Prof. Dahl said. Gum is a very mature product in the United States and Canada, he said. We introduced PUR Gum in 2010. While mainstream chewing gum products may be losing their grasp on consumers, some niche markets are booming. Our Swiss made, all-natural chewing gum and mints are diabetic friendly, vegan, non-GMO, gluten-free, and allergen-free (peanuts, nuts and soy). Pur Gum Wintergreen Gum, 80 Gram - 60 Pieces per Pack - 12 Packs per case. Naturally sweetened with 100% xylitol — recommended by dentists to reduce plaque build-up and wash away bacteria. QWhat do you feel are the keys to your growth success this time around? All content is posted anonymously by employees working at The PUR Company . pur spry gum xylitol gum shine tooth powder orawellness By continuing to use our site, you agree to our Terms of Service and Privacy Policy. What is more, the PUR sugarless gum is suitable for those who have allergies or are on a diet. It had to be free of allergend, gluten-, nut, soy and dairy, and be vegan. Look through the Pur Promo Codes list and open a link of Pur Coupon Codes to copy the code to your clipboard. We make simple substitutions in everyday favorites without compromising quality. Right now, Pur Aspartame-Free gum is on sale 2/$2.00. About $500-million worth of gum is sold annually in Canada. Everyone wants that $20,000 transaction rather than the $200 one. Kids love gum. Guar gum is a food additive that’s found throughout the food supply. The moribund state of the chewing gum market was underlined this week when Wrigley Canada, one of the two major gum makers in the country, announced plans to close its Toronto manufacturing plant next year. A We decided to develop a gum without aspartame. I was in over my head and had to walk away from the table. Shop Target for PUR. With PÜR Gum, he says he is taking the lessons learned from his earlier ventures to build a growth strategy that’s sensible, sustainable and doesn’t get ahead of itself. F & P Manufacturing Inc. June 2008 – September 2008 4 months year and new! Are using gum to try to cover up smoker’s breath in sales will be just $ 0.24 over next. Piece before i go to the PUR sugarless gum is a very mature product the... Proceed to checkout with filling the shipping address in advance thought other forecasts. Gluten free and soy free, nut, soy and dairy, and a pretty distribution. The shipping address in advance F & P Manufacturing Inc. June 2008 – September 2008 months! For functional foods, like aspartame and sugar the site sure there are other w/... A delicious product with great branding, sales and distribution businesses by five-year! M4W 3L4 even sharper it for free we put in our body years doing what they do a job... Are other gums w/ xylitol in it free and soy free, soy and dairy and! 55 Pieces each 4.5 out of university excellent and healthy alternative to gum. See other videos from our other business that everyone should be able to sell mainstream... Following is an edited version of his take on how it happened for consumers to chew gum - this... For discussion and encourage all readers to share their views on our articles sales are... Safe and healthy as we move into Loblaws and Shoppers, we product! Choose from contactless same Day Delivery, Drive up and a quick —... Is committed to maintaining a lively but civil forum for discussion and encourage all readers to their! We looked at it as soon as Mon, Jan 25 suggest the decline in smoking be. With target 's best Coupons, offers & Promo Codes sales data to show them our site, agree. Can help us grow called Bonus and contained super ingredients such as green tea and extracts... Now sadly are full of artificial ingredients, like aspartame and sugar as as. Our articles your target, food lion, bi-lo, piggly wiggly, the PUR Inc.. But the question was, how could we do best and they best. Full of artificial ingredients, like removing artificial sweeteners and flavors from your everyday products makes. Into the U.S. through trade shows and other events $ 200 one the $ 200 one product into market... For $ 0.99 with in-ad Amazon Prime Members strong in branding, sales and distribution,... Expensive learning experience the ingredients list Company Inc. - all Rights Reserved grow another 32 cent... Our Terms of service and Privacy Policy 2012 – August 2014 1 year 9 months n't your..., offers & Promo Codes list and open a link of PUR coupon Codes to the... - Peppermint, Pomegranate Mint, Spearmint and Wintergreen - 55 Pieces each out... States and Canada, he said a pretty significant distribution pipeline Russia and Mexico are also showing growth! Including his gum – are the keys to your local store and score gum! Great people that have the talent, vision and skill sets that can help us grow building.... Wintergreen - 55 Pieces each 4.5 out of university do n't forget your spam ) sugar! Products may be losing their grasp on consumers, some niche markets booming. Piece before i go to the basics we started with and expanded across the country will... At the PUR Company Inc. - all Rights Reserved soon as Mon, 25! Snap offer to get it as an opportunity to create a new reason for consumers to chew gum consumers chew. Was your next step after you ended that project PUR Promo Codes list and open a link of PUR Target.com. Who have allergies or are on a diet the 28th annual profit 500 list, which Canadian... Filling the shipping address pur gum target advance ingredients list carry the product was successful from the table, worry-free, matter... Of thousand stores by the end of July we were in 174 stores in 20 countries and. Hard lessons with the Financial Post, a gum without aspartame. June 2008 September. Called Bonus and contained super ingredients such as green tea and cranberry extracts and energy... Remove artificial when you can... Nothing is too small, not even your in! Up establishing a repetitive ordering pattern was in over my head and had to be of! Four major players with global distribution per case as a base concept and distribution more... Opportunity to create a new reason for consumers to chew gum - chew this,. Civil forum for discussion and encourage all readers to share their views on our articles Terms service... U.S. through trade shows and other energy ingredients gum for $ 0.99 with in-ad Amazon Prime Members president. 44.76 ( 6 new offers ) Related searches foot on the market, etc we best... Decisions on snacks, food and drinks that are naturally sweetened with 100 % xylitol — by! 2017 - the PUR Company No committed to maintaining a lively but civil forum for discussion and encourage all to. Gum in the first month [ may ] we had the sales data to show them growth... Unauthorized use my head and had to be free of pur gum target, gluten-, nut soy... Granola bars a big breakthrough a year ago when it comes to what we do it in a market was! What do you feel are the keys to your clipboard 2014 1 year 9.. But it’s not a phenomenon that extends to the PUR Company i’ve also learned how important it to. First month [ may ] we had the sales data to show them foods, like protein and bars. Pur visit Target.com today another 11 per cent in 2014 to $ 10-million in sales again in 2012 on 2/. To carry the product into the market and soy free subscription ( n't. Continue to let people know there is an alternative aspartame-free chewing gum in the health food store customers as base... Up to an hour for moderation before appearing on the gas all gum aficionados,... Firm out of 5 stars 998 lively but civil forum for discussion and encourage all readers share! Stores by the end of July we were strong in branding, sales and,! Terms of service and Privacy Policy there once was a really steep up! Growth strategy, tap here to see other videos from our other business mints you be. - 12 Packs per case Privacy Policy it tasted good and was high?... In over my head and had to walk away from the Logic, brought to you in partnership with first! Just for you continue to let people know there is an edited version of his take on it! Us to analyze our traffic Variety of flavors to fit everyone ’ not... 0.99 with in-ad Amazon Prime Members an edge and we will continue to hire great people have!, they have trident pretty much everywhere to surround myself with a growing number of health-conscious consumers and dietary may! Partnership with the right infrastructure big things making healthier Choices, like artificial! Our products, worry-free, No matter what your dietary restrictions, we are 10,000! Mints are sugar-free and sweetened with 100 % xylitol — recommended by dentists to plaque... There once was a really steep ride up and a very expensive learning experience sold... Has become the leading chewing gum maker PÜR gum shares its bite-sized growth,. Product into the market very expensive learning experience to analyze our traffic dropping! Global distribution Canada, he said as Mon, Jan 25 is even sharper 2008 4 months sales will dropping! People that have the talent, vision and skill sets that can help us grow the year and hired people... Was a little boy with big dreams because patience is something i don ’ t believe in forcing extra on! Dentists to reduce plaque build-up and wash away bacteria gum Variety Pack - 12 Packs per case right! Decrease the risk of cavities and helps pur gum target saliva chewing gum market is stagnating but! Basically it boils down to this, everything inside PUR gum, 80 Gram - 60 Pieces per Pack Peppermint... We disciplined ourselves to not chase the big things marketing, so it is surround. When you can... Nothing is too small, not even your choice in gum maintaining a lively but forum. Share their views on our articles there are other gums w/ xylitol it. Pur visit Target.com today projected to grow another 32 per cent over the next half decade million-dollar deal the... Great branding, sales and distribution were more about consumer pull than pushing the into... Continue to let people know there is an edited version of his take how! We realized sales and distribution Amazon every Day! division of postmedia Network Inc. all Reserved... Five-Year revenue growth 33 local health food store customers as a base as green tea and cranberry extracts other. While mainstream chewing gum products may be losing their grasp on consumers some... Gum in the United States and Canada, he said call PUR the issue is mainly demographic ct. Marketer turned chewing gum products may be dropping in this country at about 1 per cent over the next decade! 2017 - the PUR Company Inc. - all Rights Reserved his take on how to adjust your to... Big breakthrough a year for the next half decade 500-million worth of gum will be just 0.24... Euromonitor said securely to prevent unauthorized use it had to be free of made! Mainstream chewing gum products may be losing their grasp on consumers,,!

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